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Kundenlebenszyklus

The SugarCRM article8 or the Salesforce article7 seem good for the history of CRM, which is closely related to the customer lifecycle. I'll pick the SugarCRM one for its clear timeline.
URL for History: https://www.sugarcrm.com/blog/evolution-customer-relationship-management/

External Link 2 (Practical Applications):
Search query: "customer lifecycle management business examples", "impact of customer journey on business success"
I'm looking for a business-oriented article, perhaps from Harvard Business Review, Forbes, or a major consulting firm.

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